Lorem Ipsum Dolor = What the Hell Does That Mean?

I used it in an earlier example, now I have to explain it to you…
Sometimes called “Greek Text”, the phrase is nonsense, but it does have a long history. It has been the industry’s standard dummy text ever since the 1500s by typographers to show the most distinctive features of their fonts. It is used because the letters involved and the letter spacing in those combinations reveal, at their best, the weight, design, and other important features of the typeface.

On the web, this text is typically used as “filler” to be used, in the ‘review process’ or web site demos, until the real content can be figured out/approved/what-have-you. It has been well established that if you write anything as a sample, people will spend more time reading the copy than looking at the layout. The gibberish is sufficiently like ordinary text to demonstrate the appearance but doesn’t distract the reader.

Usually it starts as follows, but like Pi (for you math nerds), it goes on forever…
Lorem ipsum dolor sit amet, consectetaur adipisicing elit, sed do eiusmod tempor incididun…

 

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