If you have made an investment in creating a device specific application in addition to a traditional web application, there is also a good chance that you want to drive your users (customers) to use the native application.
With the release of Apple IOS 6 in September 2012, this ability was made possible with the use of a simple HTML
<meta> tag on your web page. You will need to replace the x’s with your app-id from the Apple Store.
<meta name="apple-itunes-app" content="app-id=xxxxxxxxxx" />